GREEN BRANDS

Since 2006, the ImagePower® Green Brands study has been analysing how consumers perceive green products, brands and companies. Research and analysis were conducted by the WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland in cooperation with the environment consulting company Esty Environmental Partners. Here are the most important facts:

Precisely these findings prove how valuable and important the work of the independent Green Brands Organisation is, which now awards in international cooperation the GREEN BRANDS seal and honours brands.