Nomination – the first step towards being honored as a GREEN BRAND
Market Research:In cooperation with renowned market research institute Ipsos, prospective recipients of the GREEN BRANDS SEAL will be judged in over 60 categories in order to determine which among them are truly “green brands”.
NGO:Many small and medium-sized companies have committed themselves to an ecological ideology and have fully manifested that ideology into daily business practices. However, due to a “low” level of brand management, these companies are less recognized by the consumer. That is why the nomination by NGOs or interest groups is particularly valuable.
Media Partners:Our media partners make nominations utilizing their own special evaluation process.
Jury:Certainly, jury members are also able to make nominations.
This helps to ensure that small and medium-sized companies – ones that have truly implemented the GREEN BRANDS philosophy – have as much of a chance of being honored as the larger companies.