Dr Siemer


Brand, Communication, and Sustainability Strategist; Blogger for Ambulanz für neue Kommunikation; Author and Publicist

“Ecological, ‘green’ commitment is an ideal way to promote one’s own brand and to position it attractively on the market. On the one hand, GREEN BRANDS is a charming proof of ecological performance. On the other hand, it is motivation to become even better. With regard to sustainability mainstreaming of our economy, we definitely need such positive and voluntary signs – just like an acceptable regulatory framework.”

Fritz Lietsch


Editor-in-Chief of forum Nachhaltig Wirtschaften and ECO-World

“GREEN BRANDS can help the consumer to deliberately make ‘green’ buying decisions. If more and more consumers make ‘green’ decisions’, the economy will ‘automatically’ turn into a ‘Green Economy’. This is why I support the GREEN BRANDS initiative as it can contribute to developing a future-oriented lifestyle and economic style.”

Jury Parwan


Founder and Operator of the sustainability platform LOHAS.de (Lifestyles based On Health And Sustainability).

“New values, new consciousness – the people’s needs are oriented inwards, a change of lifestyle towards self-awareness, no stress and deceleration, health, sustainability and stability. This all leads to a demand of ecologically healthwise and ecologically reasonable products and services. In this respect, GREEN BRANDS provides valuable support for transparency and orientation on the market. Credibility and trust play an important role in addition to all of the parameters of the evaluation procedure in order to improve the future viability of our lifestyle and to support companies in fulfilling their responsibility vis-à-vis the environment and the people.
GREEN BRANDS acts as the necessary link between the economical requirements of the companies on the one hand and the change in values on the other. Social and ecological factors are just as decisive as the climate crisis or resource problems.”

Menke Glückert


Founder and Chairman of Deutsches Forum Nachhaltiger Mittelstand in the German Association for Small and Medium-Sized Businesses (BVMW), Bonn

“The GREEN BRANDS seal is a wake-up call for rethinking in the direction of a green-market rationality of the ‘smart grids’ in order to stand up to challenges of the geological era of Anthropocene, which has just started: extreme endangering of survival caused by the human species. Through wearing out the natural resources with ‘business as usual’, time has been lost in the palaver of political elites – instead of making decisions bhy those on the ground and with an affinity for nature. With the same emphasis as the Deutsche Forum Nachhaltiger Mittelstand of the BVMW, GREEN BRANDS is currently seeking to implement effective sustainability management as a natural corporate culture – ‘ECOmade’ in Germany – especially with regard to medium-sized companies.”

Prof Dr Baumgarth


Professor for Marketing, in particular branding at the Berlin School of Economics and Law

“At the end of the day, the consumers’ buying behaviour will decide whether our economy and society will actually become more sustainable. Currently, we are still waiting for the mega-brand of sustainability, which will, similar to a computer company from Cupertino in the sector of design, change the preference structures of the customers and will thus revolutionise entire markets. The GREEN BRANDS seal can make an important contribution to this change. Honored companies will be putting themselves in the limelight and thus their sustainability activities will be critically followed and commented on by stakeholders every day. Through GREEN BRANDS, the consumer will also be sensitized even more to sustainability and will have further information supporting him in his own buying decisions.”

Prof Dr Kemfert


Head of Department: Energy, Transportation, Environment at the German Institute for Economic Research (DIW Berlin) and Professor for Energy Economics and Sustainability at the Hertie School of Governance in Berlin

“Sustainable economic management is becoming more and more important in the course of climate change and increasing shortage of resources. That is why it is even more important to have a close look at how sustainable economic management of individual companies can be implemented successfully. GREEN BRANDS honors innovative and economically friendly companies/brands. This information increases transparency and, at the same time, motivates companies to get better involved in sustainability.”

Prof Dr Schaltegger


Centre for Sustainability Management (CSM) Leuphana Universität Lüneburg

“In these times of information overload, brands are gaining importance for their simplified decision-making. GREEN BRANDS can provide orientation when appraising brands to determine if a specific sustainability threshold has indeed been met.”



Managing Director at the Institut für Wirtschaft und Umwelt IWU Magdeburg – environmentally-oriented seminars

“The responsible dealing with our nature and the limited resources available to us as well as the protection of the climate and the biological variety are becoming more and more important in our globalised world. The required shift in awareness has already started and needs to be further discussed and promoted. The award by GREEN BRANDS helps the consumer to obtain information on the guidelines of production and supports them in their environmentally compatible consumption. Additionally, the GREEN BRANDS seal helps genuinely green brands to strengthen the consumer’s trust and to protect themselves from any possible accusations of ‘green-washing’.
Sustainability is a shared factor of success for the consumers as well as for the firms for which constant awareness needs to be raised and which requires further professional support.”

Prof. Dr. Lotter

Prof. Dr. Dennis Lotter

Managing Partner of BENEFITIDENTITY – Agentur für Markenintegrität

“Nowadays, people prefer companies and brands which exude credibility through their economical, ecological, and social actions and which create trust. GREEN BRANDS stands for business ethics oriented towards sustainability and for a sustainable entrepreneurship. Our evaluation procedure based on central questions offers companies not only the opportunity to reflect upon their actions, it also enables us to identify outstanding brands which have distinguished themselves for our GREEN BRANDS COMMUNITY by their ecological responsibility.”

Dr Pufe


Dr. Iris Pufé, MBA, is an expert in the field of sustainability with focus on sustainability management, environmental protection and Corporate Social Responsibility; she teaches i. a. at the chair of Sustainability Management at the Hochschule München.

“In order to buy ‘reasonably’, consumers depend on information. By evaluating products and companies, GREEN BRANDS tries to provide orientation. The number of those who buy a pig in a poke is decreasing. At least, that is what I hear from my students and that is also the feedback given by the customers of my business partners – commercial companies and non-profit organisations alike.”